August

11

10 WCN TIPS TO REACH CHINESE CONSUMERS

by Welcome Chinese

categories China Market Social Network

tags china Europe hospitality tips tourism travel Wechat Welcomd Chinese 

news

Today, there’s not much surprise when it comes to explaining that Chinese visitors deserve special, tailor-made hospitality, mainly due to cultural differences. What may be not 100% clear is that such travelers have to be reached at an optimum time before leaving China, in order to gain their interest in a specific destination.

TEN TIPS TO BEGIN - Have you ever thought of implementing one or more of these initiatives? They can make the difference when it comes to putting together a travel itinerary with all the stops-over. Below are 10 tips from Welcome Chinese:

1. Elaborate a loyalty program for Chinese clients

2. Study opportunities for visitors to take photos and share

3. Be sure that your Chinese website is optimized for mobiles

4. Do all you can to provide some kind of on-site language support

5. Dedicate some resources to keeping a convincing and involving activity on Chinese social media platforms. Reply to questions. WeChat allows you to create a CRM system to stay in touch

6. Identify and get in touch with Mandarin-speaking influencers in China

7. Work with tour operators and tourism agencies to provide add-ons and unique products

8. Use WeChat to boost the destination experience of visitors, adding customized services/amenities/information for Chinese travelers

9. Make it known that you have Wi-Fi on-site

10. Think of tailored services for young people, while not forgetting about multi-generational families and kids

TAKE THE INITIATIVE - Does this brief list give you an idea of how many initiatives can be taken? Get in touch with us and discover more about the activities carried out on behalf of our partners. Our multinational and multilingual team will be glad to share its experience with you!

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.