Chinese travelers are eager to break away from the pack
by Welcome Chinese
China Market Outbound trends
China outbound tourism Lunar New Year Welcome Chinese
With a local tourism capacity way lower than the demand, China is facing the yearly greatest migration on Earth. Travel website Ctrip projects an estimated 6 million Chinese will make a holiday trip this Lunar New Year, with 61% heading overseas. They are just a minor part of 2,9 billion of passenger trips storming all the routes in the country, in each case a key component of the biggest outbound tourism market in history for a single nation. Way before the Spring Festival starts many travel packages sold out.
NO SLOWDOWN - It is not just that: the Chinese travel industry faces no slowdown, mainly thanks to a middle class that doesn’t stop growing. Meanwhile, Chinese travelers' budgets for trips have been increasing in recent years. The average spending of Chinese outbound travelers for Spring Festival will exceed 10,000 yuan (€1,350), Ctrip said. According to the agency, Of those making Lunar New Year bookings through Ctrip, 50.4% chose to hop off from guided tours, opting for self-planned trip.
A FAMILY AFFAIR - However, the budget indicated by Ctrip excludes local buying when travelers reach their destinations. For what concerns high-end shoppers, that worry many luxury brands which were hit in their China’s market during 2015, they should not forget that travelers continues to buy such items abroad, where they cost less than in the motherland. Higher is the income of a family, more far they will travel, helped in this by the growing availability of long-haul flights, like the recently launched Wuhan-Rome route.
In 2015, China recorded 4 billion domestic tourist visits and 120 million outbound visits. Compare that with 66 million Americans that made foreign trips, and 16 million Japanese.