From 2013 to 2014: Top years for Chinese outbound tourism
The Chinese outbound tourism market matched the expected figures, reaching 98 million travelers in 2013. Data provided by the China Tourism Academy (CTA) shows that the increase from 2012 was 18%, with Chinese travelers spending approximately $120 billion, 20% more than in 2012. The Chinese one confirms to be the most profitable outbound tourism market in the world. Over the past decade, the flow of travelers has become a flood, almost quintupling the 2003 figures.
CTAâ€™s forecasts for 2014 are equally encouraging: both the number of tourists and their purchasing power will keep on increasing. Total number of people traveling abroad is estimated at 114 million, a 16% increase over 2013, while their spending could grow as much as 18%. Top destinations continue to be Hong Kong and Macao, thanks to their family-friendly touristic environments and duty-free shopping malls linked by easy transport routes. Southeast Asian and European countries such as Thailand and France are booming, too, and are enlarging and diversifying the market.
China also saw a jump of 11,6% in domestic tourism during 2013, bringing the total to 3.3 billion travelers, as official figures confirm. Moving across their own country, Chinese citizens spent 2.6 trillion Â¥ (US$429.7 billion). Estimated figures for domestic tourism in the newborn year should reach 3.58 billion by the end of 2014, while spending forecasts are 3.2 trillion Â¥ (US$528.8 billion). Visitors from abroad â€“ so-called inbound tourism â€“ instead decreased: they were 129 million in 2013, a 3% drop over the previous year. Consequently spending fell 4%, a loss of approximately US$48 billion.