China's social media giant WeChat has 650 million active users, making it one of the most successful standalone messaging apps by monthly users. It is operated by Tencent Holdings Limited.
The platform is not just for chatting. It is extensively used to share moments, pictures and to process daily payments. Accounts are created around single topics of discussion, fostering exchange of opinions about Key Opinion Leaders (KOL) and new trends.
The same can be done by companies. Welcome Chinese has 15,000+ followers so far with800 average views per post. On WeChat, a constant flow of updates suggest destinations and launch ideas and tips useful for travelers (visa policies, itineraries, hotels etc.).
From international travel fairs to daily promotion, a presence on WeChat is almost mandatory for each business that seeks a market in mainland China, especially among younger generations