World Bridge Tourism, a project to build awareness

by Welcome Chinese

categories B2B China Market

tags ITB China World Bridge Tourism 


Before the ITB China travel fair began, most of the European participants joined us at World Bridge Tourism on May 9-10 in Shanghai. The initiative, organized by the European Travel Commission (ETC) and the association of European travel organizations (ETOA), enjoyed support from the European Union. Welcome Chinese partnered the meeting and brought its know-how to the panel discussions.

WHAT IS WBT - “This is just the start” promised Eduardo Santander, executive director of ETC. World Bridge Tourism is part of the preparation for the EU-China Tourism Year in 2018, the opening ceremony of which is scheduled for January 2018 in Venice. Intense B2B workshops, with more than 120 meetings, took place during the two days and special consideration was given to SMEs (small and medium European tourism enterprises).

ABOUT MARKETING AND SERVICES - The initiative was useful for a much-needed growth of awareness among European operators towards the Chinese market. Being that this is the core activity of Welcome Chinese, CEO Jacopo Sertoli commented that “European countries represent a top destination for Chinese tourists. Nevertheless they should do much more in terms of marketing, focusing on upgrading hospitality standards for hosting middle class visitors from Mainland China.”

WHY CULTURE MATTERS - Cultural activities are bound to play a growing role in attracting Chinese travelers. For instance, Italy has the highest number of UNESCO World Heritages Sites and this is an added value for this audience. On the first day of World Bridge Tourism, Dorina Bianchi, undersecretary at the Italian ministry of culture and tourism, met with Li Zhongguang, vice president of the China Tourism Academy (CTA), to discuss further opportunities for cooperation between China and Italy.

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.