China confirmed as key source for European tourism
by Welcome Chinese
Europe Outbound trends Rules & Law
china Europe outbound toursim travel unwto
Europe’s visa policy is very restrictive: in 2014 56% of visitors from non-European markets needed a visa. Because of this, the European Travel Commission (ETC) has pushed to speed up the process by relaxing the visa requirement for recreational and leisure travelers. The organization predicts benefits for the European economy of around €114 billion in export revenues and the creation of 615,000 new jobs by 2020.
DECISIVE ROLE - Within this scenario, the third quarter of 2015 proved the decisive role of the Chinese in tourism to Europe. According to UNWTO, international tourist arrivals to the continent were up 5% as compared to the same period last year. Estimates indicate that arrivals from China to Europe have increased by 30% so far in 2015, with no consequences from this summer’s financial turmoil in Shanghai.
LONG TERM GROWTH EXPECTED - Outbound travel from China continues to grow in 2015 in terms of both visits and visitor nights, with a double-digit growth observed in nearly all destinations. Italy stands out as the only country with a negative growth in both arrivals and nights spent. Since 2010, long haul travel (outside East Asia) from China grew by 202.7%, with a further 23% expected by 2020; Europe is predicted to absorb 14.5% of all Mandarin speaking tourists.