What we do

Our mission is to help businesses with the China Market. We support your distribution strategy on China, both online and offline, with main focus on bringing high qualified traffic to certified clients website. But also by teaching you how best you can welcome chinese tourists and assist them during the stay in your city and country. Our project is called "Welcome Chinese"

partner with

We partnershiped with three important entities in order to bring successfull solutions. CTA, China Tourism Academy, is a specialized institute directly under China National Tourism Authority. CTA supports the "Welcome Chinese" standard to better welcome Chinese tourists, it promotes the project and privileges the participants who have implemented the standard by recommending them to the Chinese travel industry.The certification program sees also the participation of state owned companies like China Central Television (CCTV), the countries state owned television network, and China Union Pay (CUP), China's sole issuer of credit cards.

how it works

Our project is open to everyone. We started with single hotel and some of the big hotel chain. But each business can learn more on how to actract chinese travellers and we can help doing the right job. So we created certification standard for almost any business category, from shopping mall to tours&escursions company. Just lately two big name on the italian transportation fields joined the Welcome Chinese project: Aeroporti di Roma, Airport of Rome and NTV, italian first private rail company.

To join Welcome Chinese standard, first step is acquire a certification. There are different levels of certificatione based on services you can provide and different Benefits you will have from our promotional and trade marketing activities on China.

Once rewarded with a "Welcome Chinese Certificate" your company will benefit from:

  • high visibility on the China online B2C markets, thanks to www.hychinese.com.cn portals, one of the main destination for chinese independent booking travellers
  • high visibility on the offline China trade market, thanks to our partecipation in the main roadshows, international fairs and trade events and marketing materials distributed to all of our partners and local tour operators

Why does the world travel market need Welcome Chinese Certification Program?

discover all benefits

If you want to start your certification process in order to be part of "Welcome Chinese", please select your category


If you like the project and want to be part of our sales team or become a Welcome Chinese reseller, do not hesitate to contact us.

we can do anymore


We develop "ad hoc" project based and tailored on your business and your company. Not only we certificate you, but if you want to be even closer to chinese consumer we offer service of:


- Commercial Representation

- Digital markeing on China

- Web Developping:

  Chinese website planning & design

  Chinese landing page design

  Chinese language specific content

  Chinese booking online planning & design


- Communication

- Public Relations & Press Office

- Booking Center


Some of the tourism companies certified with Welcome Chinese

Hotels - Gold Certificate

Hilton, Hilton Cyprus

Nicosia (Cyprus)
Bulgari Hotel Milan

Hotels - Bronze Certificate

Bulgari Hotel Milan

ADR Rome Airport

Airport - Red Certificate

ADR Roma Airport

Rail company - Red Certificate

NTV – Italo Treno

Monte Carlo Bay Hotel

Hotels - Silver Certificate

Monte Carlo Bay