CITM – Welcome Chinese at the biggest travel fair in China
by Welcome Chinese
China China International Travel Mart CITM tourism Welcome Chinese
China International Travel Mart (CITM) was held in Kunming, Southwestern China, on November 13-15, 2015. China Tourism Academy – the branch of Beijing’s Tourism Authority that partners with Welcome Chinese – was among the promoters. CITM is the biggest tourism fair held in China and hosts representatives from all the provinces of the country. On the occasion, the organizers guaranteed a significant presence of general and specialized media.
Welcome Chinese participated to CITM, gaining the attention of 10 Chinese media, both newspapers and online sheets. The Certification program was introduced to over 100 travel agencies and tour wholesalers from different cities looking for products in overseas destinations, which gave to the Certification a further push, expanding the network of sales channels.
On site, the staff of Welcome Chinese reached a cross-promotion agreement with major travel agency China Travel Service – a giant with 128 offices in the mainland – and a promotional partnership with the online travel agency Mangocity, one of the top-10 online travel agencies in China.
At the same time, the company started listing on its website the 83 hotels of the InterContinental Hotels Group (IHG, with brands InterContinental, Holiday Inn and Crown Plaza) that partnered with Welcome Chinese in April. Thanks to this, Thailand – the preferred destination of Chinese tourists in Eastern Asia – was added to the network of countries with certified tourism businesses. The certified destinations’ portfolio, together with IHG, was also expanded in Europe and United States.