Launched in 2013, when Select signed an exclusive partnership with the China Tourism Authority. Certified entities under Welcome Chinese are promoted on/offline to the Chinese and Asian markets
Certified retailers can promote products at special prices, better managing inventory and Chinese pre-buy items before travelling
All activities related to AD & PR campaigns
Sales channel of hychinese.com for the certified companies
Supports hotels to order products sourced from China
The Welcome Chinese Standard Certification, is the certified travel service Standard and travel platform recognized by CTA. It aims at upgrading the services dedicated to Chinese travelers, working in cooperation with the China Tourism Academy (CTA), China's main governmental research and promotion institute, part of the Chinese National Tourism Authority (CNTA). Participating in the Welcome Chinese Certification program you enter into a partnership with the CTA and will enjoy a number of benefits designed to promote your travel business in the Chinese market within the framework of a government project. The certification program sees also the participation of state owned companies like China Central Television (CCTV), the countries state owned television network, and China Union Pay (CUP), China's sole issuer of credit cards. Promotional activities are being created in order to give visibility to the certification and to its participants. Select Holding has the exclusive right to issue the certifications. It has developed a clear, progressive service standard framework covering all of services necessary to improve the experience of Chinese travelers. We provide assistance and support to the international travel industries to upgrade their dedicated offer to Chinese clients as well as promotion opportunities in China through the welcomechinese.com.cn. That is the platform where all certified businesses will be listed and through which the CTA network will reach all registered travel agencies and tour operators in China. The certification will also receive further support and promotion within the television network of CCTV and the client network of CUP.
Is a specialized institute directly under China National Tourism Authority. By focusing on researches on basic theories, policies as well as issues concerning the development of tourism, CTA aims to establish itself as "think tank of the government, brainpower of the industry and highland of the academia specialized in promoting the development and international exchange of the China's tourism industry".
CTA supports the "Welcome Chinese" standard to better welcome Chinese tourists, it promotes the project and privileges the participants who have implemented the standard by recommending them to the Chinese travel industry. The certified businesses can be recommended by specialized travel media as well as government offices among Chinese tour operators, and gain the authorization to bring travelers abroad. In terms of promotion, travel companies that participate in will be addressed to the travel market in the annual report issued by CTA.
The Chinese travel industry will also receive the information related to the certified companies during the quarterly and yearly forums organized by CTA. "Welcome Chinese" is an exclusive standard, officially defined, recognized and implemented by CTA. Thanks to the CTA active involvement into the Welcome Chinese Project all the certified brands will be officially recommended to Chinese travelers and travel agents in the events held by CTA itself: