Promoting Mediterranean classical heritage to China

by MicheleAlbini

categories Activities Report Certifications

tags Chinese tourism Italy Sicily Valle dei Templi Villa Romana del Casale Welcome Chinese


When considering the business of hospitality, the debate is sometimes erroneously restricted to accommodation; however, Welcome Chinese feels that restaurants, shopping malls and boutiques, archeological sites and museums should also be well positioned when it comes to greeting Mandarin-speaking travelers.

WORLD HERITAGE - A case in point is the Villa Romana del Casale and the Valle dei Templi, two of the greatest extant examples of classical civilization within the Mediterranean basin. The sites, both located in Sicily, are included on the UNESCO World Heritage List. Villa Romana del Casale, the splendid residence of an upper class family, dates back to the 4th century and contains the richest, largest and most complex collection of Roman mosaics. Instead, the Valle dei Templi descends from the Greek colonization of Italy, the so-called Magna Grecia (Greater Greece). The site extends for 1,300 hectares and includes the remains of seven temples, with the Temple of Concordia standing out for its great state of preservation.

HOW TO GET CERTIFIED – The China Tourism Academy (CTA) confirmed the Welcome Chinese certification for these two archaeological sites that first achieved the recognition in early 2015. Onsite, audio guides in Mandarin are provided, as well as maps and brochures, while signage and websites are also in Mandarin and UnionPay credit cards are accepted as well. These simple, clear but important services are all that is required to qualify destinations like museums or historic sites as “Welcome Chinese.” Wouldn’t you ask for similar things – in your own language or at least in English – when visiting top tourist attractions in foreign countries?