Welcome Chinese debuts in South America

by MicheleAlbini

categories Activities

tags Brasil China Embratur South America tourism Welcome Chinese


On March 16th Welcome Chinese made its debut in South America. The seminar took place in Brasilia’s Federal Senate House. Gilson Lira (Brazilian Tourism Institute, Director of Competitive Intelligence and Tourism Promotion, Institute of Embratur), Zhong Guang Liele (CTA, Vice-president) and Jacopo Sertoli (WCN President) were among the panelists. On the occasion, the Certification Program was introduced as the only one recognized by the China Tourism Academy (CTA), the branch of China National Tourism administration appointed to foster Chinese tourist flows, with both eyes open on the constant upgrade of their welcoming standard.

A MARKET TO FULLY DEVELOP - Mr. Lira said that: "This has been a good opportunity to further seek to bring Brazil and China closer." Only 57,000 Mandarin-speaking travelers visited the Latin-American country in 2014, but “given the potential of this market – added Mr. Lira – we have to increase the flow of Chinese tourists.” Among the topics discussed at the seminar was the inclusion of Mandarin language in the digital platform to promote Brazil internationally. Mr. Zhang pointed out that, just as with top destinations like the US and Mexico, “the Chinese government is keen to stimulate tourism to Brazil.”

GREAT HOPES LIE IN THE OLYMPIC GAMES 2016 – Brazil has high hopes for Chinese tourism during the Olympics, as a first step to directing Chinese visitors towards more destinations within the country and at different periods of the year. The committee that Brasilia appointed to promote the 2016 Olympic Games – to be held from 5-21 August – signed new operational agreements with its counterparts in Beijing, including a partnership with Sina Weibo to push the visibility of the country and the Games in China.