Promising outlook for Chinese travelers to Italy
by Welcome Chinese
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china Europe Italy tourist travel Welcome Chinese
A flow that nearly tripled between 2009 and 2015 and one that is even more promising in the long term, until 2020: this is the trend of Chinese tourists to Italy, according to the figures released exclusively to Welcome Chinese from Canadean, an international business intelligence unit operating in travel and tourism.
NOT JUST VENICE & FLORENCE - In 2009, 337,000 travelers from China visited Italy. By 2012 they were 547,000 and, in 2015, 807,000. What is even more significant is that by 2020, 1 million 674,000 Mandarin-speaking travelers are expected to visit the country. Milan, Florence, Venice and Rome currently host nearly 60% of all Chinese tourists and this won’t change in the future. At any rate, all major cities – including today’s minor destinations like Bologna and Verona – are expected to almost double the affluence of Chinese visitors.
THE DEMANDING ONES - These “new” travelers - younger, wealthier and more and more independent - are, of course, more aware of the habits of the destinations they are visiting. Nevertheless, they are also more demanding in terms of services and treatment, expecting to be greeted as “special” guests who have paid a considerable amount for their trip. Their interest towards experiences other than shopping, off the most beaten tourist paths, is also bound to grow steadily.