Get Ready for COTTM 2014

by silvia.spessato

categories Activities Travel Shows

Starting on the 9th of April, COTTM 2014 will be the only fair in China dedicated to the Chinese outbound travel market. From its booth in the Exhibition Center in Beijing, Welcome Chinese will play its part in involving Chinese travel agents and agencies in order to promote Welcome Chinese-certified hotels in Western countries. “It mustn’t be forgotten,” points out Jacopo Sertoli, company’s CEO, “that not only hotels can be certified through Welcome Chinese; any tourism business willing to host Chinese travelers can join the program.” The 2013 edition of COTTM was attended by over 4,500 Chinese buyers. Experts agree that by 2020, the flow of Chinese citizens traveling abroad for work or on holiday will top the record high of 200 million. In 2013, Chinese travelers spent $102 billion. “Western countries need to intercept this flow to raise profits and create more jobs,” says Sertoli, “but this will be possible only by making an effort to understand and meet the cultural needs of this new type of visitor.” Although traditional, organized groups still attract the majority of Chinese tourists, “others, youngsters in particular, are booking flights and hotels on the web and planning their itineraries by themselves” just like Westerners are used to doing. Development of Chinese outbound tourism is officially supported by the government through the Outline for National Tourism and Leisure 2013-2020. Sertoli remarks: “I moved to China five years ago so I am used to seeing how the Chinese are in everyday life. But living here is not necessary in order to understand that at least some of this daily routine will be followed also when on holiday.” Furthermore, easier access to information, greater means of transportation and growing wealth are very likely to sharpen people’s desires and expectations. “We believe that more and more destinations will see Chinese visitors,” the CEO said, and it is not only about shopping. “Chinese like to shop, just like every other tourist in the world. Moreover, they show themselves to be capable of fully enjoying the pleasures of travel from all perspectives.” The COTTM event will be held in the New Hall of the National Agricultural Exhibition Center in Beijing, from the 9th to the 11th of April.

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.