Agreement for EU-China Tourism Year is now established
by Welcome Chinese
EU-China Year of Tourism
On June 2nd, the 2018 EU-China Tourism Year was presented in Brussels’ Palais des Beaux-Arts (Bozar) by CEO Jacopo Sertoli. The occasion was the EU-China SMEs Matchmaking Event, organized by the Bank of China. Welcome Chinese used the event to introduce its business and partners face to face with more Chinese travel operators.
NEW LOGO UNVEILED - At the introductory conference, the stage was shared with the European Travel Commission and the Transport and Tourism Committee of the European Parliament. EU authorities were also in charge of a meeting of utmost importance the very same day in which Chinese premier Li Keqiang and European Commission president Jean-Claude Juncker unveiled the logo of the China-EU Tourism Year. The ceremony took place at the Egmont Palace in Brussels and was attended by China National Tourism Administration (CNTA) chairman Li Jinzao.
AGREEMENT SIGNED - Finishing touches to the agreement were made later on, when Li Keqiang was again joined by Jean-Claude Juncker and European Council president Donald Tusk at the signing ceremony of the agreement between CNTA and the Directorate-General (DG) for Internal Market, Industry, Entrepreneurship and SMEs on hosting the China-EU Tourism Year 2018. The agreement was endorsed by CNTA chairman Li Jinzao and DG Lowri Evans.
BETTER TRAVEL EXPERIENCE - The agreement is aimed at promoting and expanding people-to-people exchanges within the tourism year framework. Accordingly, both sides will host a number of tourism activities and strengthen tourism cooperation to create a better travel experience for Chinese and European visitors, as well as to enhance cultural understanding and market tourism products.