Australia close to a historic boom in tourism
by Welcome Chinese
Destinations Oceania Outbound trends
Australia china tourism Welcome Chinese
According to business analysts at IBISWorld, the ongoing boom of Chinese visitors to Australia is expected to result in tourism becoming Australia's number one source of revenue, surpassing all of the country’s mining activities.
NEW ZEALAND TAKES A BACK SEAT - In order to achieve this result, the 2015 Tourism Outlook by Tourism Research Australia indicates that by 2019, Chinese tourists will overtake visitors from New Zealand, positioning Beijing as the top source market for tourism. In 2014, nearly 1 million Chinese booked a leisure vacation to Australia and this is expected to double during the next decade. When this happens, it will be the first case of a Western country whose largest source of tourists is the Middle Kingdom.
MARKETS ALL POSITIVE – Forecasts indicate that there won’t be a drop in traditional source markets such as New Zealand, the United Kingdom or United States. The number of Chinese tourists will just grow more and more consistently, driven by better incomes at home that benefit a wider urban middle-class who, as a result, starts opting for long-haul destinations. Last year 109 million Chinese tourists traveled overseas, and a growth of approximately 15% is widely expected by the end of 2015. Furthermore, Canberra’s gain comes despite a visa release policy that remains severe.