Calabria introduced in Shanghai

by Welcome Chinese

categories China Market Destinations Italy

tags Calabria ITB China 


Calabria was greeted as a very special guest at the European pavilion during the ITB travel fair in Shanghai. The Italian region, newly certified by Welcome Chinese, received the acknowledgement from the hands of Li Zhongguang, vice president of the China Tourism Academy (CTA), the governmental body that officially supports the Certification.

MULTI-FACETED MARKETING - Calabria’s efforts to attract Chinese outbound travelers, especially in view of the EU-China Tourism Year in 2018, doesn’t end here. In the second half of June, a delegation of travel operators from Mainland China will visit this region in Southern Italy, gathering valuable information about tourist itineraries and experiences. In the meantime, campaigns on WeChat, Weibo and Qunar have been scheduled in order to support the link between the region and the Mandarin-speaking audience.

SYNERGIES AT THE TABLE - Calabria is also building bridges on the gastronomic side by promoting the culture of the chili pepper, a key ingredient in the culinary tradition of both countries. Calabrian food, culture and territory are all key topics that the region is committed to communicating in China, utilizing promotional activities to be developed in the future.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.