Calabria introduced in Shanghai
by Welcome Chinese
China Market Destinations Italy
Calabria ITB China
Calabria was greeted as a very special guest at the European pavilion during the ITB travel fair in Shanghai. The Italian region, newly certified by Welcome Chinese, received the acknowledgement from the hands of Li Zhongguang, vice president of the China Tourism Academy (CTA), the governmental body that officially supports the Certification.
MULTI-FACETED MARKETING - Calabria’s efforts to attract Chinese outbound travelers, especially in view of the EU-China Tourism Year in 2018, doesn’t end here. In the second half of June, a delegation of travel operators from Mainland China will visit this region in Southern Italy, gathering valuable information about tourist itineraries and experiences. In the meantime, campaigns on WeChat, Weibo and Qunar have been scheduled in order to support the link between the region and the Mandarin-speaking audience.
SYNERGIES AT THE TABLE - Calabria is also building bridges on the gastronomic side by promoting the culture of the chili pepper, a key ingredient in the culinary tradition of both countries. Calabrian food, culture and territory are all key topics that the region is committed to communicating in China, utilizing promotional activities to be developed in the future.