Calabria to become the 1st “Welcome Chinese” region
by Welcome Chinese
Certification Europe Italy Standard
Calabria china Italy
On April 2nd, Welcome Chinese and Calabria region announced the partnership that will allow the Southern Italian region to be promoted in the Chinese travel market. The agreement was made public during Milan’s Borsa Internazionale del Turismo (BIT) travel fair, in the presence of Gerardo Mario Oliverio, the President of Calabria, Dorina Bianchi Undersecretary at the Italian Ministry of Cultural Heritage and Tourism and Concetta Caravello, External Relations Manager at Welcome Chinese.
President Oliverio said: “Calabria is proud to be the first region in Italy to start the certification process under Welcome Chinese. We are aware of the importance to invest in the biggest outbound tourism market in the world.”Undersecretary Bianchi commented: “The brand of Welcome Chinese represents an opportunity to promote international tourism arrivals to Calabria. Thanks to its extraordinary cultural and natural heritage, the region can play a leading role and attract Chinese visitors with exclusive itineraries, off the most beaten paths.”
Marketing activities will begin on the occasion of ITB China travel fair on May 10-12 in Shanghai, where a Calabrian delegation will join the team of Welcome Chinese on site. The activities' program organized for Calabria includes a press conference and B2B meetings with selected Chinese travel operators.