Calabria to become the 1st “Welcome Chinese” region

by Welcome Chinese

categories Certification Europe Italy Standard

tags Calabria china Italy 


On April 2nd, Welcome Chinese and Calabria region announced the partnership that will allow the Southern Italian region to be promoted in the Chinese travel market. The agreement was made public during Milan’s Borsa Internazionale del Turismo (BIT) travel fair, in the presence of Gerardo Mario Oliverio, the President of Calabria, Dorina Bianchi Undersecretary at the Italian Ministry of Cultural Heritage and Tourism and Concetta Caravello, External Relations Manager at Welcome Chinese.

President Oliverio said: “Calabria is proud to be the first region in Italy to start the certification process under Welcome Chinese. We are aware of the importance to invest in the biggest outbound tourism market in the world.”Undersecretary Bianchi commented: “The brand of Welcome Chinese represents an opportunity to promote international tourism arrivals to Calabria. Thanks to its extraordinary cultural and natural heritage, the region can play a leading role and attract Chinese visitors with exclusive itineraries, off the most beaten paths.”

Marketing activities will begin on the occasion of ITB China travel fair on May 10-12 in Shanghai, where a Calabrian delegation will join the team of Welcome Chinese on site. The activities' program organized for Calabria includes a press conference and B2B meetings with selected Chinese travel operators.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.