China ensures its leadership in the world outbound tourism market
A huge surge in jobs, the stake of tourism in nationsâ€™ GDP and the flow of people: these are the main topics emphasizing the momentum of the global travel industry, according to the last report from United Nations World Tourism Organization (UNWTO) titled â€œTourism Highlights 2014.â€ The market share of emerging economies is expected to reach 57% by 2030, while arrivals of international travelers worldwide are expected to top 1.8 billion by the same year. Global earnings reached $1,159 billion worldwide in 2013, up from $1,078 billion in 2012.
CHINAâ€™S SHARE IS THE MOST SIGNIFICANT BY FAR â€“ Based on international tourism expenditure, Beijing already occupied first place in the ranking in 2012. This leadership was ramped up further in 2012, increasing spending by $27 billion to a record $129 billion. The expenditure gap between China and the second and third largest spenders â€“ the United States and Germany â€“ widened to over $42 billion. The two Western countries registered a growth limited at 3% and 2% respectively, with expenditure close to $86 billion each. Explanations for this gap are known: sustained rise of disposable income, fewer restrictions on foreign travel and, more remarkable, a (slow) appreciation in the value of the Remimbi. Chinese tourism spending abroad has increased almost tenfold in the 13 years since 2000, when it ranked only 7th, as UNWTO pointed out.
RUSSIA HASTENS THE PACE, BUT GROWTH IS GLOBAL - Among the top ten competitors, Moscow is the second fastest growing market after China, doubling its expenditure since 2010. Russia climbed one place in 2013 to become the fourth largest outbound market, following a 25% increase to $54 billion. The United Kingdom, with an expenditure of $53 billion (+4%), fell one position to 5th. France (+5%), Canada (+3%) and Australia (+9%) defended the positions number 6, 7 and 8, with an expenditure of $42 billion, $35 billion and $28 billion respectively. Italy moved up one place to 9th with an expenditure of $27 billion. South America crops up on the chart, too, with Brazil entering in 10th place by spending $25 billion, up 13%. Other markets beyond the top 10 that demonstrated significant expansion were Qatar, Norway, Taiwan and Kuwait. Even Ukraine and Turkey, touched by social troubles in recent times, scored well.