Chinese outbound travelers’ top destinations
by Welcome Chinese
China Market Outbound trends
In July we shared a first excerpt from the report “Source Market Insight – China,” released by Welcome Chinese’s marketing intelligence, Global Data. Now let’s look at the section analyzing the characteristics of the trips.
PRECIOUS HOURS - Chinese residents made approximately 131 million international trips in 2016, with an average length of stay of 6,1 days. By 2021, Global Data projects these numbers to rise to 213 million and 6,3 nights respectively.
THIRSTY FOR EUROPE - Only a handful of countries, mainly located in South-Eastern Asia and Eastern Africa, grant visa free access or visa on arrival to Chinese travelers. This reason may influence the motivation in visiting Europe, registering 12,8 million trips in 2016 and forecasted to top 20,8 million within five years. Destinations in North America scored 3,1 million last year and are expected to reach 4,9 million by 2021, while Central and South America count 680,000 and 900,000 in the same two periods.
BUSINESS OR LEISURE - Outbound trips are taken mainly for business reasons – 27 million trips in 2016 and 46 million projected for 2021 – and leisure, 91 million last year and 147,8 in five years. On the world stage, the number of outbound overnight stays is expected to surge from 793 to 1,3 billion within the period of the research. Visiting friends and relatives accounts for 5,9 and 9,2 million respectively.
SINGLES OR MARRIED - Last year, outbound trips were taken by families (69,4 million), couples (18 million) and singles (11 million). Five-year projections indicate a surge to 1,13 billion for families, 29,4 for families and 18,1 for singles.
MEETINGS - Finally, MICE (meetings, incentives, conferences and exhibitions) trips from China numbered 17,1 million trips in 2016 and are projected to reach 28,5 million in 2021. Other business trips scored 10,4 and 17,3 respectively.