GET THE PULSE OF THE MARKET, ALIGN THE STRATEGY
by Welcome Chinese
Certification Certifications Outbound trends Standard
Canadean Certification china data search market analysis tourism travel Welcome Chinese
Welcome Chinese is delighted to announce a new agreement with the leading business intelligence service, Canadean Travel & Tourism, to take effect immediately. Jacopo Sertoli, President of Welcome Chinese, stated: “This partnership allows us extraordinary added value and represents a step beyond in terms of exclusive benefits included in the Certification”.
A DEEPER UNDERSTANDING - Accurate and updated market analysis and reports, country by country, will be regularly shared with Welcome Chinese partners, and special attention will be paid to the different layers by which the hospitality industry is composed. The flow of data will create a better understanding of trends and the expectations of Chinese tourists by highlighting consumption preferences, purpose of travel, attitudes towards specific destinations and activities, choice of accommodation, etc. WCN sincerely hopes that these elements will be of help in devising strategies to better greet Mandarin-speaking visitors.
WHY BUSINESS INTELLIGENCE IS NEEDED - Welcome Chinese considers access to a database like Canadean’s a vital source of information. In fact, the Chinese outbound tourism market doesn’t stay the same. Absolute numbers – in terms of spending power and people traveling – may follow growth paths that can appear to be linear. Nevertheless, the market faces the rise of the millennials and the new rich, the appearance of new destinations thanks to multi-entry visas, the opening of new hubs by major Chinese airlines and the explosion of the middle class in mainland China, just to mention a few opportunities. WCN commits itself to tracking all this and much more.