LA fires up a 360° strategy to attract Chinese visitors

by silvia.spessato

categories Inbound trends LA USA

tags hospitality 


The municipality of Los Angeles is ready to launch its “NiHao China” program, an array of coordinated initiatives tailored to meet the needs of the ever growing market of Mandarin-speaking travelers. The city’s Tourism & Convention Board announced the program during a public event conducted by Ernest Wooden Jr., President of LA Tourism and Xinjun Wang, CEO of Ivy Alliance Tourism Consulting. LA Tourism was recruited by the China National Tourism Administration (CNTA) to carry out the certification and assessment of Chinese outbound tourism companies, and the firm has already opened two offices in China, in Shanghai and Beijing. These satellite offices introduced “Hello Los Angeles,” a program to translate the official tourism website into Chinese, in addition to creating a totally new website and brochures written in Mandarin. According to official data from the board, Los Angeles’ most important overseas tourism market is China; the celebrated US moviemaking town was chosen as a destination by 570,000 Chinese travelers in 2013, a 21% increase over 2012. “NiHao China’s” operating plan includes a training program aimed at tourism-related businesses to meet the cultural needs of Chinese visitors, as well as additional training for tour guides and intensive promotion of the city’s main shopping venues by the Chinese media. At the end of the training program, participating businesses will receive an official certification allowing them to start commercial activities with Chinese travel agencies. “Our program,” said Wooden, “will bring the Los Angeles brand and all of our incredible attractions directly to aspiring Chinese international travelers, help prepare LA tourism and hospitality businesses to welcome them, and ensure they have the best possible experience in LA so they keep coming back.” Los Angeles’ aim is to attract 50 million visitors by 2020. Currently the annual total is 42 million, of which 6 million are from abroad.

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.