New agency for Chinese tourism to the US
Destinations Outbound trends USA
The most recent boost to Chinese outbound tourism came to Shanghai last week, thanks to the opening of Visit USA Committee China, the new local branch of the organization linked to the US Department of Commerceâ€™s International Trade Administration. The non-profit organization was launched in Shanghai on Thursday, December 12th with the scope of attracting more Chinese tourists to the United States.
Promotional activities will be carried out on behalf of member travel agencies, making available to Chinese customers information about visas and travel destinations within the United States. Other services include the provision of information concerning airlines, tourist attractions and theme parks, hotels, cruises, car hire and insurance. The objective of the new office is to foster the rising trend of Chinese visitors to the country, noted Eric Wolff from Shanghaiâ€™s US consulate. In 2012, 1,47 million Chinese tourists visited the United States and the tendency, he says, is expected to rise until reaching 1,7 million by the end of 2013. The average amount spent by each Chinese visitor for their whole trip to the US is about $6,000.
According to Becky Cao, the committeeâ€™s chairwoman, it was set up to provide a broader platform to share the latest travel information and develop products that can better serve tourists' travel experiences. Visit USA Committee has branches in more than 40 countries worldwide. During the US federal government shutdown last October, the Chinese media gave voice to national tourists that, visiting this foreign country, felt sad and frustrated due to the closure of many of the top scenic spots.