No trembling for the world tourism market
No world economic crisis can restrain the tourism market from growing globally. As the United Nationâ€™s World Tourism Organization (UNWTO) recently announced, more International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals. China has already become the largest outbound market and last year closed with an expenditure of US$120 billion, a world record.
â€œTourism has been among the few sectors generating positive news for many economies,â€ said Taleb Rifai, UNWTO Secretary-General. According to the UNWTO Baromoter, 52 million additional international tourists traveled the world in 2013. For 2014, UNWTO forecasts 4% to 4.5% growth, but all the previous data surpassed expectations. Regional prospects for Asia and the Pacific are predicted to be the strongest in 2014, with 5% and 6% respectively. In light of weakened, advanced economies, Mr. Rifai added that â€œUNWTO calls upon national governments to increasingly set up national strategies that support the sector and to deliver on their commitment to fair and sustainable growth.â€
Europe showed growth in absolute terms, welcoming an additional 29 million international tourist arrivals in 2013, raising the total to 563 million. Central and Eastern Europe (+7%) and Southern Mediterranean Europe (+6%) experienced the best results, following up on an already robust 2011 and 2012. In terms of outbound expenditure, Germany, Japan and Italy instead, reported declines, while France (+6%) recovered from a weak 2012, and the United States, the United Kingdom, Canada and Australia all grew by 3%. The Russian Federation, the 5th largest outbound tourist market, reported 26% growth in expenditure, taking into consideration only the first three quarters of 2013.