Scenarios after the passage of the Tourism Law in China

by silvia.spessato

categories Rules & Law

Fears of security threats and misunderstandings about foreign habits are well-known problems regarding Chinese people traveling abroad. As the international press has pointed out, the first tourism law ever issued in the People's Republic of China dates from this October and it touches upon, among other matters, the way Chinese tourists should behave. Article 13, chapter II, states: “Tourists shall observe public order and respect social morality in tourism activities, respect local customs, cultural traditions and religious beliefs, care for tourism resources, protect the ecological environment and abide by the norms of civilized tourist behavior.” The purpose is to address heavy criticism that has rained down upon some Chinese tourists whose rudeness and bad manners were reported on by the media. For the most part, the articles contained in the new tourist law aim to eradicate perverse mechanisms rooted in the national tourism market, such as forced group shopping. While these problems could be symptomatic of a travel market that has literally exploded during the past ten years –Chinese outbound travelers are expected to exceed 90 millions in 2013 – tourism businesses in Western countries should also work to improve their hospitality standards towards this multitude of customers in an effort at mutual understanding. Having a safe and comfortable place where they can start each day, according to the customs of their homeland, could help Chinese tourists behave more responsibly towards the county that they are visiting. In an effort to meet these needs, important hotel chains such as Hilton and Preferred have built up their own “Chinese friendly” programs to pledge services such as Mandarin-speaking staff and electric kettles in the rooms. The Welcome Chinese project goes a little further, providing selected hotels with a certification issued by a branch of the Chinese Tourism Ministry. It officially recognizes the services that hotels guarantee to Chinese visitors, while offering the hotels themselves a wider visibility in the Chinese market. Relying on an authority they trust and choosing from among the hotels that it recommends could be another way to create more confident and sensitized tourists.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.