The Certification spreads in Portugal
by Welcome Chinese
Certification Destinations Europe Portugal
We are glad to communicate that two more Portuguese hotels have joined the Welcome Chinese family. Four-star Czar Lisbon Hotel and 5-star Hotel Portobay Libertade, both located in Lisbon, cover a range of different hospitality solutions for Chinese travelers.
Certified tourism businesses in Portugal include Lojas Francas De Portugal that operates retail shops in Portuguese airports, the shopping outlet Freeport Leisure and several luxury shops in Lisbon. In 2016 Chinese travelers visiting Portugal reached 94,770, up from 78.760 in 2015. The number jumped more than four times from 2009. Forecasts developed by Welcome Chinese’s marketing firm Global Data, predict that the annual total of Chinese visitors to Portugal will grow to 142,000 by the end of 2020.
Back in 2014, the image of the soccer star Cristiano Ronaldo was promoted in China to increase interest in the country. For the Portuguese hospitality industry, one of the main goals is to encourage Chinese tourists to stay longer. On average they spend just two days; Portugal Tourism President Luís Araújo observes that Chinese tourists may spend more time in the country if they feel a bit more “at home.”