The more they come, the more they expect

by silvia.spessato

categories China Market

tags CTA hospitality survey 

The mid-year “Chinese outbound tourist satisfaction survey,” a report released by the Chinese Tourism Academy (CTA), showed a decline for the second time in a row. It measures the gratification level of a sample of Mandarin-speaking travelers about their experiences abroad. This time the average score was 76,48 out of 100, considered as “basically satisfactory” by Beijing authorities, but it was down from 78,92 in the first quarter of 2014. This score was achieved by 17 out of 22 nations considered for the survey. INFORMATION IS THE KEY - Only a few countries – Singapore, Australia and New Zealand among them – maintained a high standard in welcoming Chinese tourists overall. The United States ranked well above 79, but scored worse than it did in the first quarter of 2014. The index is especially low concerning access to information in Chinese, local transportation and the price/performance ratio of tourist-related services. In Europe, Italy suffered particularly in this regard, sliding down to 77,45 points from 81,25 in the previous survey. Most of the countries fell slightly, with the exception of Spain, who ranked in 4th place, just behind the notoriously Chinese-friendly Singapore. As already seen in previous surveys, it is Vietnam that closes the chart, with barely 70,35 out of 100. Complaints include travel agencies and guided tours, as in past years. Concerning Western countries, it can be said that the lack of tourist information, assistance and public signage in Mandarin continues to be a high hurdle for many Chinese travelers. The Welcome Chinese Program is designed to help both tourism related businesses and Mandarin-speaking visitors meet each other on a common ground.

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.