The need for unified promotion of tourist destinations
by Welcome Chinese
Destinations Europe Inbound trends Italy
china Europe heritage Italy tourism travel TTG Welcome Chinese
The last edition of TTG Incontri travel fair held a thematic workshop called Italy-China Forum. It was the appropriate context for Welcome Chinese and other influential players like the China Tourism Academy to advance the need to take action now in further developing the market for Chinese outbound tourism.
NETWORKING IS THE FUTURE - With a focus on Italy - the hosting country of TTG Incontri – Jacopo Sertoli, president and CEO of Welcome Chinese, emphasized that high expectations lay in certified itineraries, to be promoted in China in all their multiple parts. The core of the interest in Italy – and in European countries in general – is their artistic and cultural heritage, consisting of a dense web of more and less famous places to be organized as a network that gives them the visibility they deserve in the Chinese language. The success of a destination in the long term depends on this, affirmed Sertoli.
LEVERAGE UNESCO SITES - Mr. Sertoli moved ahead to advance the proposal that Italian and Chinese UNESCO World Heritage Sites be twinned, in order to promote destinations and single itineraries within the same marketing effort.