The need for unified promotion of tourist destinations

by Welcome Chinese

categories Destinations Europe Inbound trends Italy

tags china Europe heritage Italy tourism travel TTG Welcome Chinese 


The last edition of TTG Incontri travel fair held a thematic workshop called Italy-China Forum. It was the appropriate context for Welcome Chinese and other influential players like the China Tourism Academy to advance the need to take action now in further developing the market for Chinese outbound tourism.

NETWORKING IS THE FUTURE - With a focus on Italy - the hosting country of TTG Incontri – Jacopo Sertoli, president and CEO of Welcome Chinese, emphasized that high expectations lay in certified itineraries, to be promoted in China in all their multiple parts. The core of the interest in Italy – and in European countries in general – is their artistic and cultural heritage, consisting of a dense web of more and less famous places to be organized as a network that gives them the visibility they deserve in the Chinese language. The success of a destination in the long term depends on this, affirmed Sertoli.

LEVERAGE UNESCO SITES - Mr. Sertoli moved ahead to advance the proposal that Italian and Chinese UNESCO World Heritage Sites be twinned, in order to promote destinations and single itineraries within the same marketing effort.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.