by Welcome Chinese

categories Certifications Destinations Europe Outbound trends

tags china Chinese Delta Po Europe Ferrara Italy Ravenna Rovigo shopping tourism travel Welcome Chinese 


The Po is the longest river in Italy and its delta - an area rich in natural biodiversity - is listed by the UNESCO World Heritage organization. Touristic offerings range from wellness vacations, nature excursions and cultural itineraries, thanks to the proximity of spectacular art towns such as Ferrara and Ravenna.

EXTENDED ITINERARY - Adding new stops-over to traditional itineraries makes it possible for the tourism industry to meet the latest trends in hospitality. Chinese travelers, in fact, pay growing attention to the individual planning of long-haul trips. Therefore, proposing such destinations can complete a tourism offer that is promoted ¬by Welcome Chinese.

THE COMMERCIAL BRANCH - The partnership between Welcome Chinese and the Po delta is characterized by a focused plan of marketing efforts aimed at the Chinese market to better publicize this particular Italian area. The offer is extended by a specific shopping opportunity at the new Delta Po outlet: 74 stores covering about 120,000 square meters, set within a charming and welcoming environment.

ACTIVE PROMOTION - The opening of the outlet is scheduled for March 2017. "The goal is to stimulate the interest to visit by foreign tourists, adding the Delta Po outlet to their tour of Italy," explained Bruno Contini, director of the shopping mall. Through the support of the Welcome Chinese team, where native speakers play the leading role, the natural, cultural, and now commercial context of the Po delta will be promoted all over the Chinese market, through participation in promotional events, fairs and trade missions.

SLOW TOURISM – The Po delta is an experience of "slow" tourism, in close contact with the natural resources of the territory. The inclusion of the area as a destination that pays special attention to Chinese travelers represents an opportunity to give visibility to lesser-known corners of Italy that are within easy reach from "mandatory" tourist destinations such as Venice.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.