DELTAPO – NATURE, CULTURE & SHOPPING “WELCOME CHINESE”
by Welcome Chinese
Certifications Destinations Europe Outbound trends
china Chinese Delta Po Europe Ferrara Italy Ravenna Rovigo shopping tourism travel Welcome Chinese
The Po is the longest river in Italy and its delta - an area rich in natural biodiversity - is listed by the UNESCO World Heritage organization. Touristic offerings range from wellness vacations, nature excursions and cultural itineraries, thanks to the proximity of spectacular art towns such as Ferrara and Ravenna.
EXTENDED ITINERARY - Adding new stops-over to traditional itineraries makes it possible for the tourism industry to meet the latest trends in hospitality. Chinese travelers, in fact, pay growing attention to the individual planning of long-haul trips. Therefore, proposing such destinations can complete a tourism offer that is promoted ¬by Welcome Chinese.
THE COMMERCIAL BRANCH - The partnership between Welcome Chinese and the Po delta is characterized by a focused plan of marketing efforts aimed at the Chinese market to better publicize this particular Italian area. The offer is extended by a specific shopping opportunity at the new Delta Po outlet: 74 stores covering about 120,000 square meters, set within a charming and welcoming environment.
ACTIVE PROMOTION - The opening of the outlet is scheduled for March 2017. "The goal is to stimulate the interest to visit by foreign tourists, adding the Delta Po outlet to their tour of Italy," explained Bruno Contini, director of the shopping mall. Through the support of the Welcome Chinese team, where native speakers play the leading role, the natural, cultural, and now commercial context of the Po delta will be promoted all over the Chinese market, through participation in promotional events, fairs and trade missions.
SLOW TOURISM – The Po delta is an experience of "slow" tourism, in close contact with the natural resources of the territory. The inclusion of the area as a destination that pays special attention to Chinese travelers represents an opportunity to give visibility to lesser-known corners of Italy that are within easy reach from "mandatory" tourist destinations such as Venice.