The priority of travel apps in Mandarin
by Welcome Chinese
China Market Social Network
china review social network survey tourism travel Travelzoo Wechat Welcome Chinese
According to a survey by the media company Travelzoo, it is critical that those in the travel industry ensure they have a polished app for Chinese consumers. This research, originating from interviews with 6,000 of the company’s members from Asia, Europe, and North America, makes clear that 70% of Chinese respondents said they plan to use a travel app to prepare for a holiday in the future.
THE EASIEST WAY TO BOOK - Considering that more than 167 million consumers used their phones to browse travel sites or apps in 2015, 85% of Travelzoo’s Chinese clients said using an app was “the easiest” way to book tour packages, cruises, flights and other forms of travel. Of course, a good travel app in Mandarin should be associated with a web page, also properly developed in the same language.
THE BASIS FOR GOOD REVIEWS - Massive posting of online reviews by Chinese travelers means that review sites are becoming the top resource Chinese consider when making the final call on a trip itinerary. Therefore, the quality of the information available in Mandarin, together with high visibility of various services designed with Chinese travelers in mind, will be even more significant in the future.