The state of international tourism
by Welcome Chinese
China Market China News Europe Inbound trends Outbound trends USA
2016 china Chinese Europe Germany inbound outbound Taleb Rifai tourism travel trend unwto USA Welcome Chinese
International tourist arrivals worldwide grew by 4% between January and June 2016 compared to the same period last year. Destinations worldwide received 561 million international tourists (overnight visitors), 21 million more than in 2015, according to the latest UNWTO World Tourism Barometer.
THE LEADING ROLE OF CHINA - United Nations World Tourism Organization (UNWTO) is the leading international organization in the field of tourism and the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. In its latest press statement, the agency highlighted that China, the world’s top source market, continued to report double-digit growth in expenditure on international travel (+20% in the first quarter of 2016), benefiting destinations in the region and beyond.
WHAT ABOUT EUROPE - United States (+8%) and Germany (+4%) rank as 2nd and 3rd largest source markets respectively. The first half of the year typically accounts for around 46% of the total international arrivals of the year. Within Europe, mixed results across destinations show that Northern, Central and Eastern Europe recorded 5% more international arrivals. Though many destinations posted positive results, growth in both Western Europe (+1%) and Southern Mediterranean Europe (+2%) was slow.
SAFETY AND JOBS - Taleb Rifai, UNWTO Secretary-General, pointed out that “Safety and security are key pillars of tourism development” and “Tourism has proven to be one of the most resilient economic sectors worldwide. It is creating jobs for millions.”