Tourism from Asia, a win-win situation
China Market Destinations
Tourism Towards 2030
According to UNWTOâ€™s â€œTourism Towards 2030,â€ there is no doubt that destinations located in emerging economies will outpace those in more advanced countries. Forecasts for 2020 predict that 717 million people will travel to developing nations, while â€œonlyâ€ 643 million tourists will be making a trip in the opposite direction. Average annual growth has been calculated at 3,8% until 2020, after which it should slow down a bit.
EUROPE, THE FORTRESS OF THE INDUSTRY - Nevertheless, one specific figure stands out: the 620 million tourists who are expected to travel to the European continent by 2020. Following current trends, the Chinese will play a very important part in this influx of tourists. According to the UNâ€™s forecast, Europe will retain the leadership until 2030, while the global share of total arrivals will decline from 50,6% in 2010 to 41% in 2030. North America is expected to add a further 7,6%, meaning that the Western world will make up nearly half the market. Strategies aimed at better greeting Mandarin-speaking travelers will reward the tourism industry in the medium and long term. Still, preparation should be started at soon as possible in order to gain the necessary experience to handle the incoming flow of tourists.
START THE WORK NOW - Welcome Chinese is the only operator officially recognized by the Chinese authorities. Together with the China Tourism Academy, it awards and promotes tourism businesses that improve their services dedicated to Chinese guests. In absolute numbers, international tourist arrivals will increase by some 43 million a year, while arrivals worldwide are expected to reach 1,4 billion by 2020 and 1,8 billion by the year 2030. Chinese travelers alone will number 200 million by 2020, more than doubling the total from 2013. That year they spent $128,6 billion, an average of $1,230 a trip, which surged to $4,000 when visiting pricey Paris.