UAE place its bets on tourism from China
by Welcome Chinese
Certification Certifications Destinations
Abu Dhabi Dubai Emirates Ramada Abu Dhabi Corniche tourism travel UAE Welcome Chinese
Ramada Abu Dhabi Corniche, a 4-star property opened in 2014 situated near the beautiful Corniche in downtown Abu Dhabi, is the latest hotel that received the Welcome Chinese Certification – Gold level – within the UAE. There are currently 30 4-5 star hotels within the Emirates that have applied for and gained the Certification.
AGGRESSIVE PROJECTIONS - The efforts of UAE hospitality businesses to attract Chinese tourists shouldn’t come as a surprise. A few weeks ago, the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) revealed that Abu Dhabi plans on targeting 600,000 Chinese travelers a year by 2021, a 265% increase on the 163,935 guests who stayed in the emirate’s hotels during the first nine months of 2016. Saif Ghobash, the director general at TCA Abu Dhabi, said that “We seek to keep pace with the increasing demand for overseas vacations in the Chinese market by providing highly tailored programs that cater to the needs of Chinese travelers."
NEXT STEP: EASIER VISAS - According to the China National Tourism Administration, the Chinese outbound market is expected to grow to over 177 million by 2020. Currently UAE receives 450,000 travelers from China, mostly in Abu Dhabi and Dubai, even if the total amount of foreign visitors reached 14.2 million in 2015. In September, the government announced that the introduction of a visa on arrival will be considered for Chinese visitors.