Abu Dhabi is committed to Chinese tourists
by Welcome Chinese
Abu Dhabi Outbound trends
Farah Experiences – the company that owns the Yas Waterworld and Ferrari World theme parks in Abu Dhabi – renewed its Welcome Chinese Certification for these two iconic family attractions.
CHINESE, NEW KEY CONSUMERS - Yas Waterworld and Ferrari World have been certified since 2015. According to Global Data marketing intelligence, the Emirates welcomed over 750,000 Chinese travelers in 2016 and are projected to top 900,000 within two years, taking advantage of its position as hub between Europe and Asia. The country offers a huge variety of hospitality solutions and high-profile attractions within easy reach of its international airports, and Farah Experiences is a big name in the sector.
CERTIFIED HOTELS - Given this rosy outlook, prestigious hotel brands in the Emirates are also certified. Rotana’s hotels are distributed among Al-Ain, Dubai and Abu Dhabi emirates, with the latter being the site of a number of stand-alone hotels, all of them targeting Mandarin-speaking travelers a key source of growth. Partners of Welcome Chinese are all included in our 2017 directory: please send us an email if you would like to receive a copy.
EASIER VISA MATTERS - Concerning Abu Dhabi, in the first months of 2017 China surpassed India as the largest overseas source of visitors to the prominent emirate. According to Abu Dhabi’s Tourism & Culture Authority, new visa-on-arrival regulations introduced last year resulted in a 48% year-over-year increase in the number of Chinese tourists staying in Abu Dhabi hotels.