Fam trip to Calabria - Forging a new destination

by Welcome Chinese

categories Italy

tags Calabria 


Calabria was cited by The New York Times as one of the 52 places to visit in 2017. Nevertheless, the Southern Italian region is a totally new destination for Mandarin-speaking travelers to Italy. All the basics about the region’s environment, culture and attractions needed an initial introduction.

Escorted by two members from Welcome Chinese headquarters, the group of 13 people comprised of travel operators, journalists and web influencers landed in Rome on June 18th for a brief stop-over and then took another flight to Reggio Calabria. The trip lasted seven days and was supported by the tourism board of Calabria.

The real tour started in Reggio Calabria’s archaeological museum, where the Riace Bronzes – probably the most famed cultural relics in the region – are displayed. The itinerary moved continuously from the coast to the interior and vice versa: Scilla, the rock that faces the Straits of Messina; Tropea and Pizzo with their beautiful beaches and the famous Piedigrotta church; the city of Cosenza; Lorica and Civita in the mountainous backcountry, where ethnic minorities also dwell; a ferry boat ride at Praja a Mare and a walking tour of the old town of Gerace.

The experience provided to these Chinese guests followed five inspirational paths: food, wine and typical products; sea landscapes and beaches; mountains; culture; wellness and sport. Welcome Chinese promoted Calabria for the first time in May during the ITB China travel fair in Shanghai, while B2B meetings took place during the Fam trip too.

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Recent Comments

Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.