Length of stay reveals dynamics in European destinations

by Welcome Chinese

categories Europe Outbound trends


The length of stay of Chinese travelers to Europe has not been seriously hit by security fears during the last couple of years. The result comes from research commissioned by Welcome Chinese from the marketing intelligence service Global Data, which digs up tourism-related facts and figures, in order to provide our partners with valuable insights.

SPAIN AND GREECE - The first eye-catching element may come as a surprise. Although not among the most popular destinations within Europe, in 2016 Spain held the first place in terms of nights spent, counting 7.5 nights per Chinese visitor on average, with Greece just a fraction below. The two countries are not part of the common itinerary of Mandarin-speaking travelers, thus suggesting a new and rising segment of the market.

POPULAR DESTINATIONS - The segment from 6-7 nights is occupied by more traditional destinations, with one exception. Italy, France, Germany, Switzerland and the UK are all gathered here, but Portugal tops them all, positioning itself at an average of 6.9 nights spent per Chinese visitor. In fact 94,000 Chinese traveled to the Iberian country in 2016, more than tripling 2010 data.

BLAZE IN THE NORTH - Important destinations in Eastern Europe rank just below, while marking a slow and constant growth: Poland, 6.6 nights; Hungary, 6.0; Czech Republic, 4.8. In Northern Europe, last years’ efforts by Visit Finland seem to be paying off, registering 6.7 nights per Chinese visitor on average. The country of the northern lights welcomed 196,000 Mandarin-speaking travelers in 2016, more than Czech Republic (164,000).

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Commented by Bill Frankish, 29.08.2017

We at the Candlewood Suites Calgary Airport North, closely located to the Calgary airport YYC, have been certified by the China Tourism Academy as having reached the JADE STANDARD of "Welcome Chinese" Certification. As such we greet each guest with a special Welcome envelope with Chinese information on our extended stay hotel. Guests receive slippers, tea, and have access to kettles and rice cookers at no charge. Some items are available in our little convenience store called The Cupboard, and there is a Chinese Super Market about 2 kilometers away which has a full selection of food items, commonly found in China, including live fish. Also at the same shopping area, an authentic Chinese Restaurant called The T. Pot , China Bistro From our location we have easy access to main highways to take you to Banff National Park, or the Royal Tyrrell Museum, an excellent Dinosaur museum. Candlewood Suites is an excellent location with cooking facilities which provides a great home base as you travel to various attractions in the area.